All work
CASE STUDY · TREE TOPS AND TRAIN TRACKS
From family secret to the stay people travel for.
- Woodland cabin
- North Wales
- 90 days
Cabin in the trees
THE PROBLEM
Weekends full. Midweeks empty.
38%
of midweek nights booked
3 taps
from Instagram to an old PDF price list
6
reviews with photos
WHAT WE DID
Four steps.
Digital audit
Found the leak: booking.
Strategy day
One leap. One 90-day plan.
Instagram redesign
Clear bio. One link to book.
Midweek offer
“Midweek in the Treetops”
THE TARGETS · 90 DAYS
IN PROGRESS
What we’re aiming for.
Midweek nights booked
38%55%
Booking clicks a month
40120
Booked direct
45%65%
Reviews with photos
620
The owners
[A line from the owners, in their own words, once the numbers are in.]