All work
CASE STUDY · NORTHOP HALL HOCKEY CLUB
Six teams. One club. One look people stop for.
Social media management and a graphic template system for a growing Welsh hockey club.
- Sports club
- Flintshire
- Since August 2026
THE BRIEF
Lots happening. No one look.
3 + 3
three men’s teams to run, plus support for the three ladies’ teams
Every week
fixtures, results and training updates to post
2 platforms
Instagram and Facebook, run by volunteers
WHAT WE DID
Four steps.
Template system
Navy and yellow. Bold type. Same look every week.
Fixtures and results
Men’s teams every Saturday, ladies’ when needed.
Content calendar
Matchday, training, club news. Planned ahead.
Captions
Short, warm, clear. “Play. Develop. Belong.”
THE RESULTS · AUGUST–OCTOBER 2026
ONGOING
Reaching well beyond the club.
Top Instagram post4.2kviews on one Saturday Round-Up
Reach beyond followers4.7×more views than followers on the best post
Posts past 1,000 views8on Instagram since August
Instagram followers894up 1.1%
Top Instagram posts
- Saturday Round-Up · Men’s results4.2k
- Six Games. One Club. · Matchday4.1k
- Saturday Fixtures3.4k
- Training Is Back2.6k
- New Pitch Night2.3k
- Matchday line-up · M1 v Eirias1.7k
- Matchday line-up · M2 v Chester1.4k
- Thank You Paul1k
Facebook · since 1 August
8.9kviews
1.3kpeople reached
620page visits
210interactions
2.6× the page visits a monthcompared with last season’s monthly average. Interactions are up 2.8× on the same basis.
- Saturday Round-Up · 19 Sep511 views
- Three teams. Three fixtures. · 18 Sep415 views
- Saturday Fixtures · 24 Sep411 views
THE WORK
One system, every Saturday.
THE RHYTHM
The same week, every week.
- FRIFixtures for the weekend
- SATMatchday line-ups and live
- SUNResults carousel
- MONTraining reminder and player of the match
- TUEPeople of the club
- WEDSponsors, shop or extras
ONE SUNDAY CAROUSEL
26 September · men’s and ladies’ teams
Results, swipe by swipe.
[A line from the club about the new look and what it’s meant for members.]