Idea day · Capture · Score · Test

Ten ideas in. One you can start on Monday.

Bring every idea you've got. We score them together, pick one, and plan a six-week test, so you stop carrying them all around in your head.

Book an idea day See the pipeline I use
Photo of a wall of sticky notes sorted into Live, Testing, Inbox and Parked
The same pipeline I use to run Ryland Studio's own products
Sound familiar?

“Every week I get a new idea, and I've finished none of them.”

“They all feel good. I can't tell which one is best.”

“I'm scared to drop one in case it was the one.”

The five questions

Every idea gets the same five questions. The first two decide.

01

Who is it for?

Could you name ten real people who'd want it today?

02

30 days?

Could you sell a small version within a month?

03

Reuse

Does it build on something you already have?

04

12 months

Will you still care about it next year?

05

The cost

What will you stop doing to make room for it?

How the session works

Half a day. Every idea gets a fair hearing.

In person in North Wales, or online. Good for founders, small businesses, churches and clubs with more plans than time.

  1. Before

    Empty your head

    A short form where you list every idea. One line each is enough.

  2. Hour 1

    Score

    Each idea against the five questions. Most people find their list gets shorter quickly.

  3. Hours 2–3

    Pick one, and plan the test

    The smallest version you could sell, a target, a kill date, and the landing page wording, drafted together.

  4. After

    Your board, set up

    Your own idea pipeline with every idea scored and placed, plus a check-in call at the kill date.

Portrait of Tom with a notebook full of ideas
Why me

I have too many ideas too. So I built a way to finish them.

Books, card games, apps, club kits. My list is long. This is the system I use to decide what Ryland Studio makes next, and to park the rest without guilt. I'll run your ideas through it with you, then help you build the one that wins.

Need the whole business looked at? See the strategy day →
Pricing

Pick one idea, or keep them moving.

Pick one

Idea day

£450

The half-day session, your scored pipeline, a six-week test plan and a check-in call at the kill date.

Book an idea day
Test it properly

Idea day + build

£950

Everything in the idea day, plus I design and build the landing page and waitlist for your test.

Ask about the build
Keep them moving

Monthly review

£150 / month

A one-hour call on the 1st of each month to score new ideas and decide: keep going or park. After an idea day.

Ask about monthly
Book

How many ideas are we talking? I'll reply within a day.

First, a 20-minute call to check an idea day is the right fit. If it isn't, I'll tell you what is.

I'm interested in
Where