01 · THE STORY
A doorway, not a wall.
Every business that comes to us is standing at a threshold: a new website, a relaunch, the first time they show up properly online. The arch is that doorway. Our job is to hold it open and help people step through.
The shape comes from the chapels and stone doorways of North Wales. The confidence comes from one verse: “God has not given us a spirit of fear, but of power and of love and of a sound mind.” (2 Timothy 1:7).
The verse is the foundation, not a colour code. It shows up quietly for anyone who notices: “Cymru · 2 Tim 1:7” in the website footer, in full on the About page, and “2 Tim 1:7” in the email signature.
PowerBold work that gets you seen.
LoveReal care for the people behind the business.
A sound mindClear strategy, built to last.
02 · LOGO
Three lockups, one arch.
Use the horizontal lockup by default. Use the stacked one in tall or square spaces, and the arch on its own wherever the name is already shown nearby.
R
RYLANDSTUDIO
R
RYLANDSTUDIO
R
R
VERSION 2 · WHAT CHANGEDOct 2026
BEFORE
NOW
Thicker outlineTwice the weight, so it holds up at profile-picture size.
R moved upIt sits in the middle of the doorway, not on the floor, and a touch bolder.
Slate and daffodil is the masterColourway A. Use it whenever there’s a choice.
Soft red addedCoch, as an accent only. Never in the logo.
CLEAR SPACE & MINIMUM SIZE
Leave at least half the arch’s width clear on every side. The horizontal lockup should be no smaller than 120px or 30mm wide, and the arch on its own no smaller than 24px or 6mm tall.
½ arch
PLEASE DON’T
Always use the master files, never retype the logo. Use ink on light backgrounds and gold on ink.
Stretch
Recolour
Rotate
Low contrast
03 · COLOUR
Slate, daffodil, moss, limewash.
Taken from North Wales: slate quarries, spring daffodils, mossy walls and limewashed cottages. Mostly limewash and slate. Daffodil is the light through the doorway, so use it sparingly and only on slate.
Llechen · Slate
#36434ARGB 54 67 74Text, dark backgrounds, the logo on light
Calch · Limewash
#F2EEE7RGB 242 238 231The main background, as the canvas
Cennin Pedr · Daffodil
#D9B65CRGB 217 182 92The logo on slate, accents, the light. Use on slate only, never on limewash
Mwsogl · Moss
#7C8B6ARGB 124 139 106Panels, the arch on limewash, photo tints
Mwsogl dwfn · Deep moss
#5E6B4ERGB 94 107 78Labels and italic accents (passes contrast on limewash)
Wal gerrig · Stone
#E7E2D8RGB 231 226 216Cards and quiet sections
Coch · Soft red
#B5584CRGB 181 88 76Accent only: buttons, Welsh-pride posts, the odd highlight. Never in the logo
BALANCE
Limewash 53%Slate 25%Stone 10%Daffodil 6%Moss 4%Soft red 2%
04 · TYPE
A serif to feel, a sans to read.
DISPLAY · CORMORANT GARAMOND
Use Medium for headlines and quotes, and Italic for taglines and asides. Spaced capitals at Semibold are kept for the logo and short labels.
TEXT · WORK SANS
Use Regular for body text, and Semibold for labels, buttons and small capitals with wide spacing. Never set long passages in the serif.
Display · 72Make the leap.
Heading · 40A doorway, not a wall.
Tagline · 28 italicHelping you make the leap.
Body · 17We help small businesses show up with confidence online.
Label · 12 capsCREATIVE STUDIO · NORTH WALES
05 · THE ARCH
The shape does the talking.
Beyond the logo, the arch frames photos, gives each service its own door, and finishes cards with a rounded top.
SERVICE DOORS · COLOUR FOR VARIETY, NOT MEANING
01MarketingStrategy and campaigns
02SocialGrids, content, management
03VideoReels, YouTube, promos
04PhotoBrand and product shoots
05CreativeIdentity and design
06Web & AppsSites and prototypes
PHOTO FRAMES
Client portrait or workspace
Detail shot
Tree Tops took the leap.CASE STUDY →
06 · VOICE
Calm, direct, hopeful.
Calm
We take the panic out. Short sentences, no hype, no jargon.
Say “Here’s what we’d do first.”“Supercharge your brand NOW!!”
Direct
Honest about what works and what doesn’t, even when it’s not what people want to hear.
Say “Your grid isn’t the problem, your bio is.”“We leverage synergistic solutions.”
Hopeful
Every message points forward. We believe the leap is worth it.
Say “You’re closer than you think.”“Most small businesses fail online.”
07 · IN USE
Where it lives.
RYLANDSTUDIO
Tom RylandFounder · Creative Directorhello@rylandstudio.co.uk
“Not a spirit of fear, but of power, love and a sound mind.”
2 TIMOTHY 1:7
Business card · 85 × 55mm
rylandstudioRyland Studio · Marketing agency
Marketing · Social · Video · Photo · Web & Apps
Sir y Fflint, Cymru → rylandstudio.co.uk
- Work
- Social
- Video
- Leap
- About
Make the leap.
03Video
3 TIPS FOR YOUR GRID
“They finally get us.”
I rebuilt a café’s brand in one day
Your face / the work
YouTube thumbnail · 1280 × 720Headline in the serif on ink, a gold accent word, and the photo in an arch. The same layout every week makes your videos recognisable.
RYLAND
ServicesWorkLeap PlanAboutStart a project
CREATIVE STUDIO · NORTH WALES
Helping you make the leap.
Marketing, social, video, photo and websites for small businesses ready to be seen, without the fear.
Book a Strategy DaySee the work
Hero photo: you at work
Website homepage · for restyling Ryland Studio v4
Speak soon,
Email signature
Tom RylandRyland Studio · rylandstudio.co.ukHelping you make the leap.
LEAP PLAN · PREPARED FORTree Tops & Train TracksOctober 2026